How it works | Welleru

The WellerU Process

Our app-based solution leverages Behavioral Economics to

engage and guide your members to complete targeted healthcare services.

Easy steps are combined with straight forward instructions

Each completed step is validated within the app

Step validation triggers an associated incentive award

Incentive awards are delivered immediately

Incentives are

near-cash basis, e.g. Amazon gift card

Incentives increase with progress toward the targeted service

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Behavioral Economics

WellerU Solution Design

Contingency Management

The theory of repetitive use of the ABC method:

Antecedent Stimulus
Behavior
Consequence

Ubiquitous Delivery

Mobile Device Based Application

Constantly Accessible
Familiar to the population
Enables prompting for action
Also available via web

Guiding Actions

Step-based Process

Clear & incremental actions
Each action is well described
Transitions among actions are clearly explained

Patient Centered

Self Contained Process

Participants not required to access external documentation
Easy to use and understand
All interactions occur within the App

Critical Elements Promoting Participation

Cognitive Cost

Also called Executive Function, represents the effort to plan and organize a Wellness Visit. Our process minimizes cognitive cost by dividing the healthcare journey into discreet and easy steps.

Cash Equivalence

Cash rewards provide unambiguous value. Non-cash or use-limited incentives may be valued lower depending on individual preference. WellerU provides near-cash rewards by offering multiple incentive options to participants.

Present Bias

Immediately delivering $1 of incentive reward following the completion of a task is worth $1 to the participant. People tend to hyperbolically discount delayed rewards. WellerU delivers rewards to the participant's account immediately after validating participant actions.

Skill Gaps

Navigating the healthcare system is complicated. Some people may not yet have learned the skills to access the incentivized service. WellerU's app-based tool provides assistance every step of the way to reduce the learning curve and avoid confusion.